After a long day at work, you arrive at home and grab the mail. You flip through the pile of bills until that one piece of mail captures your attention – you stop flipping. Unlike the rest, this envelope is not legal-sized with your name and address typed neatly behind a clear window. It is handwritten and says that someone took the time to let you know that they were thinking about you.  It feels good.

It seems simple, but yes, a greeting card makes you feel loved or appreciated – we have all experienced it. The majority of Americans agree traditional methods of personal communication, such as greeting cards, beat out their point-and-click counterparts, such as text messaging and e-mail, by making people feel more special, according to a recent study* on behalf of the Greeting Card Association (GCA).